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Alexa Privacy Dashboard

Visual and UX Refinement

Role

UX Designer

Platform

Alexa Mobile App

Team

Design, Product, Engineering, Legal

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Problem

Alexa users needed a clearer way to review and manage their interaction history, but the existing Activity History Page was a web-based experience forced into mobile. This experience was shown in the app as a mobile web-view, instead of being integrated. It was dense with text, difficult to scan, and poorly optimized for touch.

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Users struggled to:

  • Find specific interactions and settings (smart home, chat history)

  • Understand what information Alexa collected and when

  • Delete or manage history efficiently
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At the same time, the experience had to meet strict legal and compliance requirements, limiting how much content could be removed or simplified.

Solution

The goal was to create a mobile-first Alexa Settings experience that improves clarity and control without compromising legal obligations, and allows customers to clearly view and edit their privacy preferences. We redesigned Alexa’s Privacy Dashboard into a fully native mobile experience centered on:

  • A unified interaction settings feed

  • Limited to relevant explanations for Alexa’s different types of settings

  • Condensed, compliant legal language surfaced progressively
     

This approach preserved required disclosures while making settings review understandable and actionable.

About

Research and Insights

Customer insights came through Task-based User testing and Competitive analysis.

This revealed these consistent needs:​

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Users rely on visual cues to distinguish interaction types

​Legal language can be simplified without changing meaning

For example, “You may withdraw consent at any time…” became “Change consent anytime.”

These insights guided a design strategy focused on visual hierarchy, reduced text, and contextual clarity.

Main Design Problems

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1

Built in web view and doesn’t use Mobile components

2

Fragmented & Incomplete - Some settings are missing

3

Dense & hard to parse, everything is shown at once

4

Menu and logos seem unnecessary

Main Page
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1

Content is housed in a temporary bottom sheet-like format 

2

Wording is ambiguous, repetitive, and misleading

3

Components do not reflect Alexa app branding or patterns

Sub-page format
BRINGING THE IDEA TO LIFE

Design and Impact

The final experience was built around a single, scrollable settings page. Previously each setting category appeared as card with dense content including a title, icon, summary, and current selection which made it difficult to parse. We edited this to resemble a quick-view, only displaying title and current selection for a cleaner look.

 

Tapping opens a sub-page to reveal full context, instead of a bottom-sheet format. This allows adequate space and attention to each setting.

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​Legal compliance was preserved through progressive disclosure. Required copy was moved into expandable tooltips and modals, reducing visual clutter while maintaining full transparency.

Pre-launch testing and stakeholder reviews showed:

  • A 40% reduction in visible on-screen text

  • Faster task completion and improved understanding of setting adjustments

  • Strong alignment between design, engineering, and legal teams

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Before
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After

This view has been launched!

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