Problem
Alexa users needed a clearer way to review and manage their interaction history, but the existing Activity History Page was a web-based experience forced into mobile. This experience was shown in the app as a mobile web-view, instead of being integrated. It was dense with text, difficult to scan, and poorly optimized for touch.
Users struggled to:
-
Find specific interactions and settings (smart home, chat history)
-
Understand what information Alexa collected and when
-
Delete or manage history efficiently
At the same time, the experience had to meet strict legal and compliance requirements, limiting how much content could be removed or simplified.
Solution
The goal was to create a mobile-first Alexa Settings experience that improves clarity and control without compromising legal obligations, and allows customers to clearly view and edit their privacy preferences. We redesigned Alexa’s Privacy Dashboard into a fully native mobile experience centered on:
-
A unified interaction settings feed
-
Limited to relevant explanations for Alexa’s different types of settings
-
Condensed, compliant legal language surfaced progressively
This approach preserved required disclosures while making settings review understandable and actionable.
Research and Insights
Customer insights came through Task-based User testing and Competitive analysis.
This revealed these consistent needs:
1
2
Users rely on visual cues to distinguish interaction types
Legal language can be simplified without changing meaning
For example, “You may withdraw consent at any time…” became “Change consent anytime.”
These insights guided a design strategy focused on visual hierarchy, reduced text, and contextual clarity.
Main Design Problems
1
Built in web view and doesn’t use Mobile components
2
Fragmented & Incomplete - Some settings are missing
3
Dense & hard to parse, everything is shown at once
4
Menu and logos seem unnecessary
Main Page
1
Content is housed in a temporary bottom sheet-like format
2
Wording is ambiguous, repetitive, and misleading
3
Components do not reflect Alexa app branding or patterns
Sub-page format
BRINGING THE IDEA TO LIFE
Design and Impact
The final experience was built around a single, scrollable settings page. Previously each setting category appeared as card with dense content including a title, icon, summary, and current selection which made it difficult to parse. We edited this to resemble a quick-view, only displaying title and current selection for a cleaner look.
Tapping opens a sub-page to reveal full context, instead of a bottom-sheet format. This allows adequate space and attention to each setting.
Legal compliance was preserved through progressive disclosure. Required copy was moved into expandable tooltips and modals, reducing visual clutter while maintaining full transparency.
Pre-launch testing and stakeholder reviews showed:
-
A 40% reduction in visible on-screen text
-
Faster task completion and improved understanding of setting adjustments
-
Strong alignment between design, engineering, and legal teams
Before
After
This view has been launched!
Check out the Alexa app
Reach out for more!